Who We Are
Since 2004, we have established ourselves as a full service video equipment rental house for the film and television industry. We differentiate ourselves by being a full service, one stop shop for our clients. No matter what gear you need, we will get it for you. We understand that your needs reach far beyond simply checking out quality equipment. We pride ourselves on catering to your specific production requirements. Put us to the test and let us show you what we are capable of.
But we don’t stop at video equipment rental. Because we are focused on providing fully supporting our clients, we have grown to be a leader in the custom production solutions space. We specialize in custom wireless video solutions for cars, jets, boats, and any other POV or hidden camera requirements you have. There is no challenge that we have not stepped up to the plate successfully on. We would love to hear about what challenges you might be facing that we can help with. Our clients include some of the top reality shows and television networks in the business.
C Mount was formed in July 2004 in Santa Monica, California by Marc Weichel. A pioneer in reality TV, Marc recognized that production content creation column was exploding as decentralized distribution channels were becoming popular and equipment was becoming more accessible. He realized the unfulfilled niche for video equipment rental services that supported complex logistical requirements and that was based on white glove customer service. Since then we have been known in the industry for supporting the demands of reality TV productions, with some of our first clients were MTV’s Ozzfest and The Challenge as well as E!’s The Simple Life. In 2006, Jason Liquori joined C Mount as a co-founder and EVP of Innovation. Jason’s expertise in custom solutions for POV, underwater, hidden cameras and arrays allowed us to take our full service offerings to the next level. Since then our clients have taken us around the world to implement our creative innovations for their productions.
The early part of Marc’s career was focused on feature film production, commercial production, live sports, news and documentary productions where he earned his stripes. In early 2000, Marc recognized early on the power of Reality TV as a game changing industry trend and he immediately shifted his focus to working on and supporting many of the initial hits, including MTV’s Road Rules, Keeping Up With the Kardashians, Hell’s Kitchen, The Spin Crowd to name a few. Traveling the world, he saw first hand how the trend was developing and recognized a need for highly dynamic production solutions and equipment rentals to support these niche productions. It was then in 2004 that Marc founded C Mount to accommodate the unique needs of Reality TV productions. The high level of customer service and unique, custom solutions required to support Reality TV began to attract production companies looking not only for higher levels of customer service but for innovative solutions for POV and hidden cameras.
Since 2004 Marc has been dedicated to C Mount’s clients and to building one of the fastest growing Camera Rental Houses in Hollywood, ensuring that the high level of customer service that he founded the company on remains one of C Mount’s core values.
Jason Liquori is the President and Head of Innovation at C Mount. In this role, he has successfully positioned C Mount as a leading custom gear solutions provider. Jason and his team have designed bespoke video installations across platforms, including The Late Late Show with James Corden, the 2020 Emmys, Ellen, Jimmy Kimmel and Apple Music’s Carpool Karaoke: The Series, Hermès, and Snapchat.
Prior to Jason’s joining C Mount, he had a rich career in film and television, working as a Director, DP, Technical Supervisor, Wireless Video Technician, POV rigger, Sound Mixer and Lighting Tech.